Integration

CRM Integration

In order to make the most out of CRM, it is critical that your system is integrated with the rest of your technology stack. A CRM integration is the seamless connectivity between your CRM software and third-party applications.

A winning CRM system is supported with a smart integration framework. “Smart Integration” ensures the right data at the right time, enables automation and orchestration of workflows and key CRM processes across applications (ERP, phone systems, lead generation, reporting software, mobile devices, e-commerce systems, among other applications).

A smart CRM integration improves employee productivity, as well as customer experience. Smart cohesive integrations can extend functionality into the CRM application which exists in the ERP or other edge applications. This provides CRM users a 360-degree view of the customer and prevents the users from logging into multiple systems to perform their job, thus improving employee productivity and ultimately improving the customer experience.

The need for a solid integration strategy is a key, for companies to achieve efficiencies and ensure seamless interaction between applications.

Why choose Sampark™?

1. Phone: CRM integration with the phone system, helps to record call details and contact information in the CRM for future reference and visibility.

2. Email: enable the internal email client UI from inside of the CRM application through integration with the email system

3. Business Intelligence, Reports and Dashboards

4. Sales & Marketing Automation

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